Wednesday, June 3, 2009

Is Eyes On Campus "Awesome"?

Tekzilla recently interviewed the CEO of Twitter, Evan Williams. Fittingly, he used Twitter as the medium to take questions. One of the questions that sparked my interest was "what advice would you give someone trying to build their own startup?" His answer was simple, but poignant: "Just do something awesome". The answer possibly mooched off of the Nike "Just do it" motto a bit, but it was a good one nonetheless.

This naturally made me ask myself, "is Eyes On Campus awesome?" Did this idea merit our efforts in launching a startup? The easy answer would have been to tell myself yes--but I wanted to dig deeper, and look at the devil's advocate position. The success of Eyes On Campus is entirely dependent on the passion of its user community in sharing thoughts and developing collaborative content. With so many websites already demanding the regular attention and time of internet users, is there room for another?

While this is a valid point, Evan Williams' elaboration on his answer validated my belief in Eyes On Campus:

"A lot of things are evolutionary, and it is easy to get caught up on what the geek subculture thinks. There’s lots of valuable businesses that can be built there, but I think that is where a lot of people tend to spin their wheels, and I’ve been caught up there before. When I’ve had more successful things, I’ve thought, 'Back to basics. What do I want? What do I want to see in the world?' And create that."

The Eyes On Campus team has a clear vision for what it wants to achieve. We want to revolutionize how potential students select schools and allow current students to draw from the intellectual horsepower and experiences of their peers while in school. This vision involves more than keeping up with the current trends or technologies--it seeks to make the years that many people label as the "best of their lives" even better. And we believe that the fulfillment of this vision meets Williams' criteria of "awesomeness". Thanks for reading.

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