If I had to give a "state of the company" address for Eyes On Campus, the key message would be this: We've made tons of great progress in creating a platform that will facilitate the development of the ultimate insider's guide to campus life. The challenge now is for us to generate awareness for the site which in turn will lead to the development of insider content.
To tackle this challenge, we're launching several different "grassroots-type" initiatives. To start out, we created this blog. The purpose of the blog isn't to simply have "koom-bah-yah" moments with our readers in which we pat ourselves on the back. Just like Eyes On Campus itself, the blog is intended for us to share our thoughts, unfiltered and uncensored. We welcome all comments, whether they praise our postings or vehemently blast them. We believe that this honest exchange will open our eyes (no pun intended) and ultimately result in the forward progress of Eyes On Campus.
Additionally, we've embraced social networking and have an Eyes On Campus Twitter Page along with an Eyes On Campus Facebook Page. Both these channels allow you to easily stay up to speed on our latest news and tell friends about Eyes On Campus.
Our YouTube channel is designed primarily to share video communication from us, rather than campus insider information. For campus insider videos, you can embed YouTube videos in the relevant section of Eyes On Campus.
While technology has made amazing strides, there's something special about getting in front of people and having a face-to-face interaction. And with that in mind, we're planning on visiting as many campuses as possible to spread the word about Eyes On Campus.
Malcolm Gladwell defined the Tipping Point as the level at which the momentum for change becomes unstoppable. The journey for Eyes On Campus to get to the Tipping Point will no doubt be a daunting challenge. Yet once it happens, the power of collaboration will catapult us into a realm of knowledge and creativity that exceeds our wildest dreams.
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